Online shopping has been in trend for quite some time now. Everyone now days loves to shop from the comfort of their own homes as all they need to do is browse, choose the product, make a payment and the product gets delivered to the customer's doorstep. But with emerging time, the number of e-commerce websites too have increased and this is what makes it important to stay ahead of the race.
A website is not the only thing required to run a successful e-commerce campaign, but the same has to be visible on the Google first page results. If your website is not visible on the very first page of Google, it is hard to attract visitors and not many turn to the second page. So, achieve the first page ranking of Google, e-commerce owners need to pay serious attention to what business owners are actually looking for and plan the SEO strategies accordingly. Business owners can start with hiring a reputed e-commerce website development company, who can not only create an appealing and user-friendly website but also create the right content.
As per a well-known e-commerce development company, there are certain mistakes every e-commerce business owner needs to avoid. Let us see what they are.
No Product Descriptions:
Product descriptions are crucial when it comes to an e-commerce website. Product descriptions are the only things that are crawled by the web spiders when it comes to e-commerce websites and it also helps your customers understand what the product is all about. So, make sure every product has its own unique description with a long-tail keyword included.
No URLs that are SEO-Friendly:
This is when you as a business owner need to think from the customer’s perspective. What kind of URLs would your customers prefer? Do they like URLs that are short, easy to remember and have a keyword or those that just have some random alphabets?
Remember that a well-structured URL makes a huge difference when it comes to search engine rankings and hence you need to keep it short and simple, and of course relevant.
No Social Share:
You just cannot create an e-commerce website and hope to see customers pouring in. If you wish to drive a flood of traffic to your new business website, get active on social media platform and share it all about the new products and discounts etc. Add a link back to your website in the social media post, so that when it gets shared, the traffic to your website increases.
So, avoid these mistakes and stay ahead of your e-commerce competitors.
A website is not the only thing required to run a successful e-commerce campaign, but the same has to be visible on the Google first page results. If your website is not visible on the very first page of Google, it is hard to attract visitors and not many turn to the second page. So, achieve the first page ranking of Google, e-commerce owners need to pay serious attention to what business owners are actually looking for and plan the SEO strategies accordingly. Business owners can start with hiring a reputed e-commerce website development company, who can not only create an appealing and user-friendly website but also create the right content.
As per a well-known e-commerce development company, there are certain mistakes every e-commerce business owner needs to avoid. Let us see what they are.
No Product Descriptions:
Product descriptions are crucial when it comes to an e-commerce website. Product descriptions are the only things that are crawled by the web spiders when it comes to e-commerce websites and it also helps your customers understand what the product is all about. So, make sure every product has its own unique description with a long-tail keyword included.
No URLs that are SEO-Friendly:
This is when you as a business owner need to think from the customer’s perspective. What kind of URLs would your customers prefer? Do they like URLs that are short, easy to remember and have a keyword or those that just have some random alphabets?
Remember that a well-structured URL makes a huge difference when it comes to search engine rankings and hence you need to keep it short and simple, and of course relevant.
No Social Share:
You just cannot create an e-commerce website and hope to see customers pouring in. If you wish to drive a flood of traffic to your new business website, get active on social media platform and share it all about the new products and discounts etc. Add a link back to your website in the social media post, so that when it gets shared, the traffic to your website increases.
So, avoid these mistakes and stay ahead of your e-commerce competitors.
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