Essential Elements of Mobile Application Development

Every business wants to be online. It is not just limited to go online but to be handy for their customers. Mobile application is in high demand and the industry is growing tremendously. Mobile app development service is witnessing massive growth due to increase in the usage of smartphones and internet services. The customers today wish to see the information about the product, service, company, etc on the mobile screen than accessing such information from desktops.

The global mobile application market size was valued at $106.27 billion in 2018 and projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026. That’s whopping raise expected in coming years! Mobile application is considered a necessity than luxury in recent times.

Mobile application development is not as easy as you think. You need to understand your requirement, carefully write down the entire requirement and then have careful consideration of the technology.  It is then you start designing and developing the mobile application for your business.

Let us understand all the important aspects below: 

1. Be Clear with your Objective

Objective is very important for any business. You should take enough time and make enough effort to define your objective behind developing the mobile application. This is the step that needs careful consideration for the business. Mobile application does not give immediate and direct boost to your business however it can help your customers in making the orders fast and with the ease. It also depends on type of your business. If you feel that having a mobile application can add value to your business then you should proceed with it. If you think your business comes from website easily and having mobile app will not make major difference but still lot of traffic is driven by Mobile then you should consider Responsive Website Development Services than a mobile application by a reputed agency. 

2. Be Clear about your Target

Even if it is obvious thing to consider, keep in mind that many businesses still give less preference to

understanding the target market and target user segment. Your business should take extra care to analyze the pain areas and should work on a best mobile application design for the end user. You should try to understand in detail the user type, user market, user demographic, user preferences, user device, etc to deliver the best mobile application solution. Success of a mobile application will depend on the factors like user experience, features, User Interface, etc.   

3. Be Clear about Screens & UI

Mobile Application developed should work on all the latest screen sizes and latest operating systems like android, iOS, etc. It will depend on the resolutions as per the device type. So it is important to have your mobile application developed with the consistency for each and every latest screen size and types. You need to check scalability of the graphics on the mobile app. You should consider different operating systems like Android and IOS and read carefully their manuals or guidelines to develop an awesome mobile application. For Example: Apple provides iPhone Human Interface Guidelines to help iOS developers and Android provides User Interface Guidelines to help Android developers.  

It is thus very challenging to build an app nowadays. It is not just developing mobile application with the features randomly but after careful analysis of the user behaviour and pattern. You should perform competitive analysis for the product and then decide on the complete flow of your app. Hence it is very important to consider the end user perspective while designing and developing any mobile application for your business.

If you need further help or clarification on developing any features in your mobile application feel free to connect via email at enquiry@binduradigital.com or Call on +91-91400 14256

What are the essential elements of a Website?

Website Design and Development is an art and not just a task so you should very carefully get your website designed for the business. Website is the most powerful marketing tool for your business as it gives all the information about your business to the prospects of your business. Do you know the essential elements of a website?

If your business has a website and online presence, people find you more credible. People can visit your website to understand about your services, products, management, address, contact details, processes, etc. It is thus important to keep your website updated with the latest information. It will help both - the website visitor as well as the search engines like Google. You should use custom website development services for the development of your website with latest functionalities and features.

Once you have understood and decided that you need a website, it’s time to consider the below-mentioned pointers that are essential elements of a website to have your website designed for the users:

1. Website Navigation:

As the name suggests, website navigation is about the roadmap your website can have for the visitors. Once the visitor comes on the website, it is very important to hold him on the website for a longer period. A website with good navigation can help the visitor to move across various pages and sections. So it is said that if you have a good and simple navigation for the visitors, they will stay long on the website and can convert as a business for you.

2. Responsive Website:

Smartphone Users in India Crossed 500 Million in 2019 as per the latest reports by International Data Corporation (IDC).  Mobile internet browsing has increased drastically with the free packaged plans for the internet. Hence it is very important to have your website customized as per the handheld devices like mobile phone and tablet.  With the rise in smartphone usage it is important to have a responsive website to tap the potential customers. A company that can provide responsive website development services can help you with the responsive website with experience of viewing it on all the latest version gadgets.  

3. Website Content:

Once the website visitor is happy about your website navigation and design, he would like to know more about your business. To understand your business better the visitor would go through the content on your website so it is very important to have good readable content. Your website content should be Fresh, Unique, Clear and Concise for the users. You should also choose right punctuation and fonts to give that extra impact of your content on the website users. It will not only help you sell your services or products but will set your brand communication and reputation too. It is very important and an essential element of a website ranking i.e, SEO purpose. You should also focus on the good taglines, slogans, banner content, creative copy, etc. A company offering a good content writing service can help you with the best content.

4. Testimonials and Reviews:

Nowadays it is mandatory to have sections like testimonials and reviews on your website. It helps to build trust among new website visitors and prospects. Genuine reviews can provide guidelines to your prospects and can be helpful in becoming influencers for your business.

5. Search Engine Optimization (SEO):

As the name suggests, SEO is for search engines like Google, Bing, etc. Your website needs to be optimized as per these search engines. It helps in ranking your keywords for specific website so that when people type for any such keywords in the search engine, your website will come up in ranking.  A professional SEO Service company helps in generating traffic to the website leading to good visibility and branding for your company.

If you are keen to know more about our services, contact us today at enquiry@binduradigital.com or +91- 91400 14256

Three Astounding Ways on How You Can Target Web Users to Your Site

It is all there in the system. If you capitalize on the right set of social media tools or using internet tool-based metrics, you can always develop devised strategies to pool in more visitors into your site and initiate audience engagement.

Let us go deeper into how this can be done.

Create look-alike audiences

Sometimes you have heard of your peers calling real-life scenarios as a virtual mirage. The reel box brings picture quality, surround system sounds and digital effects so vividly so that you can actually feel the scene happening right in front of your eyes- 3D or 7D motion pictures do exactly that.

Why not mimic the same at your e-commerce enterprises too? You can get vital information on those members who have actually visited your site. This is using website trackers, customer files, infographics, Google metrics, etc. 

‘People also search for’ tabs can be captured. If you find similar audiences taking to a different site, you can tempt them to visit yours. This is by giving away lucrative offers, sample hamper packs, fatter discounts, interesting e-letters and other pictorial tit-bits. This way, you create a lookalike audience pool whom you can also get in touch with.

Try catching up with visitors who have already visited your site

Some web users have come to your site and completed a particular action but have not gone deeper down the funnel. Initiate interest by helping them find products they are exactly looking for. Genuinely offer discounts and help them experience a never before kind of shopping experience.

To download effective Facebook custom-designed sales funnels, you can approach a reputed SEO agency in Mumbai.

Reach out to users who have taken a vigorous action

Certain leads have purchased deals, checked into shopping carts or even referred friends. Do not stop at this. Encourage them to do further business with you by introducing attractive cross-sell or up-sell options.

The right SEO Company can develop tools to speed up user engagement on a more vigorous note.

These are three effective ways by which you can gather greater excitement at your business and expand your consumer base within the sales funnel.

Incredible Techniques on How You Can Improve Your Brand Awareness

E-mail marketing techniques are pretty much in vogue in the present era too. Personalized e-mails are still instrumental in building a loyal audience to your genre of products or niche.

Let us have a look at 3 incredible techniques on how you can catapult your brand identity:

Use relevant hashtags and emojis

Browse into some of the ad campaigns run by other sites. Remember that directly competing sites need not be the only criteria. You can also look at some of the nail-biting campaigns run by a similar chain of businesses.

Try using the emoji buttons or hash tags at the appropriate places. Taking cues from a top-notch Digital Branding Agency in Mumbai can help you achieve this particular feat. 

Social media channels in tandem with e-mail marketing

How do you actually develop an uber-faithful audience? By making them sign up for your company’s email letter or newsletters. You are able to develop a personal connection with a global audience. At the same time, merely using emails alone for your marketing needs cannot help you become resilient with changing trends in today’s digital media. How do you actually cope with the difference?

As per a Digital Strategy Agency, you can use the right social media platform in sync with your email campaigning. Those people who are already there on your e-mail subscriber’s lists can be invited to live product launches on social media. You can also distribute free samples to those who have liked your business page on Facebook. You can raise brand awareness by almost 129% when you know how to mix email and social media channels in an optimal manner.

Improve on social media engagement

You may find this particular trend with respect to email marketing. Some of the members barely answer your emails or stay tuned to sign up with newer products you intend coming up. You can try to link them to your social media page or platform. You can automate FB or messenger chat within the email chain. This way, your audiences show improved engagement. A seamlessly disinterested member on emails can become super active when you embed a chatbot within Facebook, Instagram or Snapchat.

These are three incredible techniques on how to improve visibility or brand awareness for your chain of products or services.

Taking help from a leading Digital Branding Agency will surely place you in a better stead over your ignorant partners.

Effective Tips And Ideas On How To Frame Content In Today’s Versatile Media

When you take to digital media, things are changing almost every fraction of a second. It is becoming more and more challenging to actually fathom what goes deep inside. In other words, for you to know what factors actually impact the rankings of your site via Google’s search engines is not easy. 

Here are three highlighting techniques on how you can actually frame content in parlance with SEO embedded techniques:

Determine which stage the web user is into

Extensive keyword search or using long tail phrases for keyword queries are effective SEO techniques. These definitely help organic network traffic gets diverted in favour of your site as such. But there are a few other factors that need consideration into. You actually need to determine at which stage of the search process the web-user is actually into.

Using long tail phrases or conversational connotations can be highly useful for users who are at the initial stage of their research. You can hire a content marketing agency to develop the presence of your brand or to familiarize web crowds with products or services you are coming up with, and this is something you essentially need to do. 

Develop a mix of crisp phrases and long phrased keywords. Initial users want to know what you are into. For users who have already discovered what they actually want, tagging them to product pages that highlight price, description and product category, makes actual sense.

Mapping keywords

The second most important Search engine marketing technique is this. You will have to map keywords with product enquiries. The search directly needs to take users to the relevant product category pages or home-links. This way, you get your sale directly and the web user doesn’t spend too much of time browsing for the right product.

Merge content

Approaching the content marketing company can help you frame web content which is head-on. You need to merge product queries or enquiries with relevant meta tags and merge product descriptions with the relevant group of items. In order to achieve this feat, you can group similar keywords by intent and map these to the existing product delivery pages.

The above mentioned are the three basic techniques by which your firm can always stand ahead of time.

Explore 7 Captivating Tips To Design SEO Friendly Content

Well if you look at it, things can get a little overwhelming. This is especially when you want to create SEO friendly content. You want your firm to stand on top and you aspire to get maximum likes and shares for your blog posts and articles. This is across social media channels.

To follow the funnel, you need to keep track of certain basic things in mind.

Here they are, for your reference:

Identify what your primary keyword is

When you frame the right theme for your content, understand or try doing research on what your primary keyword should be. Selection of primary keyword is the most important aspect of driving the right content for your target audiences. You are also going to use the primary keyword for your Meta tag descriptions, title page and other conceding paragraphs throughout the article.

Have 3-4 secondary keywords in place

Once you know what your primary keyword is, try coming up with 3-4 secondary keywords. These keywords must be used naturally all through the content. By using a series of secondary keywords, you help the readers understand the context behind the value-added content, you intend coming up with.

Write content for a human audience

SEO search engines have to rank your site on the topmost pedestal. That may be the technical aspect, behind the whole thing. But you need to frame content for the human readers, out there. Without humane touch, you are going nowhere.

Use primary keywords at the start of the paragraph, main side-headings and at the concluding stage

You need to spread the usage of primary keywords evenly throughout the article or blog post you want to post on your site or through guest blogging sites. The Search engines index the pages of your site via the right primary keyword. It acts as a solid identification mark of your online business or site. Hence it is vital you mention the primary keyword in the introductory paragraph. The title should contain this keyword. You need to create hashtags for the main keyword. Plus you try lending a natural flavour by adding the main set of targeted keywords in conceding paragraphs as well as the conclusion. Every article starts with a summary. Then you mention the introductory paragraph. The other side-headings have to be formatted in a neat manner. You can use pointers in a bulleted form rather than explaining each of them in an essay-type manner. The key words are highlighted at the end as well.

Use SEO friendly permalinks

You need to choose a unique title for your URL. This is also known as a Permalink. For choosing SEO friendly permalinks, you can browse the net. Approaching a leading SEO content writing services company also makes absolute sense.

Create blogs in sync with product categories

Instead of writing independent product descriptions for 100’s of products, you can create 3-4 value added blogs describing the product categories.

Suppose you are running an e-store catering to baby products! Highlight the importance of using baby products. Choose articles to portray the utility factor of commonly used baby products. A valuable SEO content development company can help you in this particular feat.

Lengthy posts and usage of hyperlinks

Long posts ranging from 500 to 1000 words are preferred at the SEO niche better than shorter blog posts. You can use online videos or animated ads to make the blog posts or curated write-ups, even more interesting. Feel free to mention the external hyperlinks of sources where the info was taken from. To help readers navigate through your own site, you can use internal hyperlinks on various sections of the site.

These are 7 mind-boggling techniques on how you can carve a solid brand image for your firm and also rank on top of Google’s search engines.

Create Terrific Brand Strategy With The Help Of A Good Branding And Promotion Agency

Are you thinking of creating sharp visuals of your brand as part of the marketing strategy for your new business venture? Then you should hand this job over to a specialized agency. It is a branding and promotion agency which can help you create your firm’s identity. You should choose a firm who has an incredible artistic inclination and can provide you with the look you have dreamt so far. You can say that this marketing practice is an integration of several elements such as the business personality, attitude of the creative squad and an awareness of the target market. 

Take the help of specialists

You must be no stranger to the fact that the world of brands does not rotate around concepts and logos. In fact, it also includes a unique voice, consistent themes and you also have to take into account the size and type of images. All these tasks have to be done through systematic planning, and you cannot leave them to chances. Start working with a branding and promotion agency for creating a strong brand strategy.

Create stories that appeal

You should play a proactive role in establishing an emotional connection with the customers. In this age where individuals have a short attention span, and they also have access to a wide variety of resources, it is becoming all the more challenging to capture the attention of customers. Use a branding agency for creating a persona and an appealing story. Bear in mind that whatever you create will become an integral component of your business model. You should always project a realistic picture through this marketing practice so that people will know that you care for them. Taking resort to fake advertisement is not a good choice because people sooner or later will get to know about your insincerity and that will have a negative impact on the business.

Have the desired effect

At one point of time or the other, there will arise a moment when you will be required to change the way you communicate. This is bound to happen despite the best marketing efforts because the business may be expanding or you are introducing new products or services. Even an ownership change may call for modification. If you are concerned about these changes and you are thinking of strategies to start from scratch, then a practical solution is to present a fresh look.  Take the help of Bindura Digital agency who have a team of creative thinkers and can provide you adequate guidance to promote your label.