Time to Create the Most Compelling Ads for Digital Marketing

Most of the online marketers are always in a dilemma and let us tell you why. Customers who get online are not looking for advertisements instead browse various topics that interest them like news, movie, and entertainment to name a few. The job of a marketer gets tough as they need to present a communication at the right time and at the right place that catches the attention of the customer. Also, a digital marketing company needs to come up with an ad that is original and is relevant and eye-catching at the same time. 

The effectiveness of any online marketing campaign can be determined by how the end user or the customer reacts to the ads online.
 

The types of ads used in digital marketing
 

The ads used in digital marketing can be classified into three buckets. They are:
 

•    Text Ads
•    Video Ads
•    Banner Ads
 

Let us now have a quick overview about each of these:
 

Text Ads
 

The text ads, as the name suggests are simple ads that can be mostly seen on search engines like Bing or Google. These are the simplest of the three and can be created with a basic knowledge about word limit, matching keywords and so on. The text ads are descriptive and they can be run on websites too.
 

Banner Ads
 

Banner ads have visual elements included in them and thus look appealing. These are run mostly on websites or also on social media platforms. You can find banner ads on Product listing ads.
 

Banner ads are again of two kinds; static and dynamic. One needs to have good levels of creativity to create an eye-catching banner ad.  Businesses often hire a digital branding agency to create the same as they have a team of copywriters as well as designers who can produce effective banner ads for digital marketing.
 

Video Ads
 

Video ads are the latest addition to the block and these are now used on social media platforms and websites too. Video ads can be animated ads or TV ads and so on. You can find a number of video ads being shared on YouTube which happens to the largest video sharing website. The types of ad formats used on YouTube are
 

•    Display Ads
•    Overlay Ads
•    Skippable Video Ads
•    Non- Skippable Video Ads and
•    Bumper Ads
 

Choose the right kind of ad for your next digital marketing campaign!