3 Fabulous Reasons as To Why YII Framework Is the Best

PHP is grown over years to become a very strong server based language used for scripting and many frameworks have come into existence after its evolution. Each of these frameworks come with their own advantages and one such popular framework is YII. 

YII or Y2I is the best framework for developing Web 2.0 applications. The framework has a number of features like MVC design patterns, form input, and DB migration to name a few. YII framework can be used to create different kinds of applications and also helps draw good traffic in the form of forums or portals. 

You can expect much more good features from the YII framework. These include

a)    Caching
b)    Scaffolding
c)    Authentication of new varieties of software
d)    Access control that is a role-based one
e)    DAO/ Active Record Control Mechanisms and

This particular software can reduce your development time in a significant manner. In other words, the time taken to test a particular software is reduced in a remarkable manner. This is basically a software testing tool that surpasses excellence.

These are the 3 main reasons as to why you need to go in for YII framework for your SQL needs:

Saves time

YII is a software that only loads the exact features you actually need. This particular feature is attributed to the powerful caching support the tool is endowed with. This particular tool is specifically developed to cater to independent software requirements.

You can approach a reputed PHP development company to know what lies in store for you, as such.

Higher norms of security features come to you as a packaged deal

You get tightened level of security with this particular framework. Output filtering, SQL validation, Cross-site scripting prevention and input validation are the powerful security features, added to the software, as such.

High-end professional experience

You get a powerful as well as a professional exposure while working with this particular software. The best YII frame-work development firm in town can help you have the software installed, at ease. 

You get clean as well as a re-usable code to work with. Clear separation of logic-oriented norms and presentation is made possible with the typical MVC pattern added to YII framework, as such.

Learn how you can Engage Your Audience on LinkedIn

It is a well-known fact that LinkedIn is one among the biggest social media platforms and engagement of audience can be a hard task. It is important to post informative and engaging content to engage the audience on this platform. Your posts have to be seducing to an extent that the target audiences get engaged with daily updates. 

So, how can you create engaging content? 

Well, you can follow a few tips to create engaging content. Let us learn what they are:

Know What is Trending

People like to learn more about trending topics and love to get updates on the same. So, start by knowing what is trending and engage your audience by providing them with latest updates. Make sure you also stick to a schedule while posting, so that your followers can easily rely on you.
You can create more relevant posts by sharing blog posts and updates posted by others as well. You can also hire an expert from a social media marketing agency to handle such tasks in case you have a business.

Create a Group

Creating a group is one of the most powerful methods that can be used for audience engagement. Just create a dynamic group and keep updating the group with useful information. Make sure you make use of rich media elements as readers pay extra attention to the posts you make. The group can also be a place for people to share content related interests. You can even make excellent business contacts, create brand awareness and expand your network.

Follow a Group

You can drive more people back to your LinkedIn post and updates by following a group which is related to your interests. Businesses can hire a social media Optimization Company, that can create engaging and informative content that can be posted on such groups. By being active in a group, you are engaging yourself and in turn expanding the network on the platform. By paying attention to the updates and by commenting on relevant posts, you can be one of the active members of the group.

Content

Content is the key for online marketing and the same applies to create audience engagement on LinkedIn as well. Make sure you create rich content that can help you get the right traffic and audience. Give your post a catchy headline and include videos and high definition pictures. This will for sure increase audience engagement.

Now that you have done the needed hard work, it is time you sit back and watch the results. Make sure to post at a specific time of the day or the week, when most of the members are online. Create the right content and improve your audience engagement on LinkedIn.

Time to Create the Most Compelling Ads for Digital Marketing

Most of the online marketers are always in a dilemma and let us tell you why. Customers who get online are not looking for advertisements instead browse various topics that interest them like news, movie, and entertainment to name a few. The job of a marketer gets tough as they need to present a communication at the right time and at the right place that catches the attention of the customer. Also, a digital marketing company needs to come up with an ad that is original and is relevant and eye-catching at the same time. 

The effectiveness of any online marketing campaign can be determined by how the end user or the customer reacts to the ads online.
 

The types of ads used in digital marketing
 

The ads used in digital marketing can be classified into three buckets. They are:
 

•    Text Ads
•    Video Ads
•    Banner Ads
 

Let us now have a quick overview about each of these:
 

Text Ads
 

The text ads, as the name suggests are simple ads that can be mostly seen on search engines like Bing or Google. These are the simplest of the three and can be created with a basic knowledge about word limit, matching keywords and so on. The text ads are descriptive and they can be run on websites too.
 

Banner Ads
 

Banner ads have visual elements included in them and thus look appealing. These are run mostly on websites or also on social media platforms. You can find banner ads on Product listing ads.
 

Banner ads are again of two kinds; static and dynamic. One needs to have good levels of creativity to create an eye-catching banner ad.  Businesses often hire a digital branding agency to create the same as they have a team of copywriters as well as designers who can produce effective banner ads for digital marketing.
 

Video Ads
 

Video ads are the latest addition to the block and these are now used on social media platforms and websites too. Video ads can be animated ads or TV ads and so on. You can find a number of video ads being shared on YouTube which happens to the largest video sharing website. The types of ad formats used on YouTube are
 

•    Display Ads
•    Overlay Ads
•    Skippable Video Ads
•    Non- Skippable Video Ads and
•    Bumper Ads
 

Choose the right kind of ad for your next digital marketing campaign!